Prenta
My role
Branding and corporate identity
Web design
Responsive
UI / UX
Collateral design
Marketing design
Completed
2019
Index
- Branding and corporate identity
- Naming
- Corporate identity
- Website
- Creating the User Experience (UX)
- Process
- The result
Branding and corporate identity
Naming
Creating the brand name
The methodology used when searching for a name was to try to make the name original, exclusive, unique, short and to differentiate itself from competitors. Also, the connotation of the availability of the ‘internet domain’ had to be added.
After analyzing the wide competition and observing that most of their names contain words such as ‘print’ or ‘printing’, we decided to build the name in Spanish but that it maintain a sophisticated tone such as the use of English words in Spain.

The result
After several proposals we decided on ‘prenta’, a commercial name created from a representative word such as ‘imprenta’. To which the syllable ‘im’ has been removed, resulting in a two-syllable name with great sonic strength.
With this, we achieve that clients have a solid and positive perception of the company.

Corporate
identity
Breakdown and justification of the logo
The corporate identity consists of two elements: the logo or wordmark and the registration mark.
The logo is inspired by the ‘movable type’ used in the origins of the modern printing press.

Style and attributes
- Modern
- Digital
- Elegant
- Contemporary
- Clean
- Compact
- Professional
- Consistent
Fonts
Nevis

Roboto

Corporate
colors
Logo colors
Black
RGB: R 51 / G 51 / B 51CMYK: C 82 / M 78 / Y 69 / K 45HEX: 333333PMS: Black CWhite
RGB: R 255 / G 255 / B 255CMYK: C 0 / M 0 / Y 0 / K 0HEX: FFFFFF
Website colors
Black
RGB: R 51 / G 51 / B 51HEX: 333333Gray tone 1
RGB: R 66 / G 66 / B 66HEX: 424242Gray tone 2
RGB: R 127 / G 127 / B 127HEX: 7f7f7fGray tone 3
RGB: R 214 / G 214 / B 214HEX: D6D6D6Gray tone 4
RGB: R 214 / G 214 / B 214HEX: F0F0F0Gray tone 5
RGB: R 214 / G 214 / B 214HEX: F7F7F7White
RGB: R 255 / G 255 / B 255HEX: FFFFFF
Blue
RGB: R 0 / G 112 / B 201HEX: 0070c9Green
RGB: R 0 / G 121 / B 65HEX: 007941Red
RGB: R 204 / G 31 / B 45HEX: cc1f2dYellow
RGB: R 255 / G 193/ B 7HEX: ffc107
Website
UX / UI
Creating the User Experience (UX)

Low fidelity wireframes
High fidelity wireframes
The result
Home page
Desktop

Tablet

Mobile

Product category page
Desktop

Tablet

Mobile

Product page
Desktop

Tablet

Mobile

Shipping and returns page
Desktop

Tablet

Mobile

FAQs page
Desktop

Tablet

Mobile

Print templates page
Desktop

Tablet

Mobile

Custom budget page
Desktop

Tablet

Mobile

Contact page
Desktop

Tablet

Mobile
